The beginning or first stage of a new corporation. This phrase is used to describe an investment opportunity that is potentially lucrative because the investor can get in at the beginning, therefore sharing in maximum price appreciation.
Equity crowdfunding enables large numbers of investors to fund startup companies and small businesses in return for equity. Investors provide funds to a business and receive shares in the business in return. If the business succeeds, then its value goes up, as well as the value of its shares.